How to evaluate the attractiveness or feasibility of a new market by yourself in a week
3 890invitations
Was sent.
2 152 leads
Received a friend request.
34 qualified
Sales leads.
2 sales
One week.
GROWTH CHALLENGE
Sooner or later, product companies will be faced with the task of scaling, expanding their target audience and reaching new markets. Those who have faced such tasks know exactly how they could be 'not so easy'.
PROBLEM
For architects and designers niche web platforms, gaining access to the Italian market as well as accessing any other new market is a challenge and of course, imposes risks. Successful brand building skills, localization, and adaptation of business model - all require a clear strategy tied up on leads and effective sales. But what do we do and where do we start if the knowledge of the market is not enough to give a precise growth forecast?
TASKS
1
Study the Italian market and find your audience.
2
Introduce the new audience to the project.
3
Start Selling and placing partners in the catalog.
DECISION
Conduct sales campaign using Linkedin Sales Navigator and gather more data about the market. At the same time, test Linkelead - a new lead-generating and work automation tool in Sales Navigator.
For this purpose, a template was created, which distributes the furniture manufacturers in Italy according to designated Linkedin users.